A clear picture of where you stand with your money

Know exactly where you stand

Whatever is on your mind, we build one clear, sourced picture of exactly where you stand. Free, and yours to keep.

Your picture is free. No card, no sales call unless you ask.

One short form, and an email when it opens. Information only, not financial advice.

Inside your report 1 / 6
Selling a business
David Reynolds, 58 · for £3.50m
£1.04m
a second tax bill, on money not yet received
He had planned around the £779k capital gains tax. This one lands on top of it.
Selling a business
David Reynolds, 58 · shares held solely
~£100k+
from who owns the shares on the day
Moving some to a spouse first is legal, ordinary, and impossible once the deal is signed.
Will it be enough
David Reynolds, 58 · wants £70k a year
£2.63m
left, and it covers the life he described
The question behind the sale, answered with his own numbers rather than a rule of thumb.
Passing wealth on
Margaret Ashworth · 67 · widowed 2023
£200k
an allowance her family had never claimed
Unclaimed, the bill is £400k. It must be claimed within 24 months of her death.
If capacity goes
Margaret Ashworth · 67 · no attorney
£184
in fees, against a court process costing far more
Without one, nobody can act for her — and it cannot be put in place afterwards.
Company being sold
Priya · 41 · share options
£12,600
riding on one detail nobody had checked
The same shares are £43k or £30k, depending on paperwork filed in 2022.
SCROLL THE PANEL SIDEWAYS TO READ IT ALL

Selling a business

ILLUSTRATIVE · WORKED EXAMPLE · INFORMATION, NOT ADVICE
Three ways we help

One engine, three moments

In development
Selling your business
Like David, 58, selling for £3.5m
Tax, timing, and what you would actually keep — including the traps that only appear when the reliefs interact.
Left after CGT and deal costs£2,632,000
Get your picture →
In development
Passing wealth on
Like Margaret, 67, widowed
The most commonly missed inheritance tax relief — a claim most families never know to make.
Found from one overlooked claim£200,000
Get your picture →
Coming
Holding share options
Like Priya, 41, EMI option-holder
What your equity is really worth when the company sells — and the one detail nobody is checking for you.
Difference, one structure vs another£12,600
See the finding →

Business exit and estate planning are ready today. Retirement and share options are next.

In development · selling your business

Everything we check before you sign

ILLUSTRATIVE · WORKED EXAMPLE · INFORMATION, NOT ADVICE

David sold for £3.5m. Eight things moved his number — the same eight we check every time.

1

Time it right

Rates move between tax years. Selling either side of a change can be worth tens of thousands.

~£40k+ in this example
2

Use both spouses' allowances

A pre-sale transfer to a spouse brings a second full allowance into play — but only before completion.

~£100k+ in this example
3

Consider an Employee Ownership Trust

Selling to your own team can mean no capital gains tax at all — weighed against price and control.

12%-effective rate
4

Fund your pension before completion

An employer contribution before the sale moves wealth out of the estate and cuts the company's tax bill.

~£118k in David’s case
5

Protect your team's options

How colleagues' options were structured can mean two very different tax bills for them.

£12,600 example
6

Know what happens after

The proceeds land straight in your estate, where the residence allowance has usually tapered away.

£1,040,800 illustrative
7

Update your will & LPA

A large cash estate with an out-of-date will, or no power of attorney, is avoidable risk. Fix it before completion.

£184 + £1,500-£3,000
8

Get matched to the right adviser

Once you have your picture we can introduce a specialist. Only if you want one.

Free, your choice

Illustration. An example, worked from stated assumptions. Not a calculation of anyone’s position.

Items 6 and 7 aren't an afterthought — once the deal closes, what happens to the proceeds is estate planning. See the full picture on that →

The problem · selling a business

Most people find out too late

£

The tax is bigger than you think

Most owners underestimate what leaves in tax — and by completion, the ways to reduce it are gone.

Timing changes the number

Rates and reliefs move. Selling either side of a date can be worth tens of thousands.

?

"Will I actually be alright?"

The question behind the sale. It needs a full picture, not a spreadsheet on the back of an envelope.

How it works

One question, or all of it

ILLUSTRATIVE · WORKED EXAMPLE · INFORMATION, NOT ADVICE
1

Ask one thing, or everything

One question about a sale, a gift or an option scheme — or the whole position. Talk or type.

2

We show the working

We pull what's public; you confirm the figures. Every number shows its source.

3

Yours to keep

Take it to whoever you like — an adviser, a solicitor, or nobody at all.

In development · passing wealth on

Estate planning, without the guesswork

Taking action now can protect your wealth, your loved ones and your legacy. Here's everything this covers.

1

Make or update a will

The simplest and most important step. A will naming someone who has since died can fail entirely.

Solicitor£150-£800
2

Set up a trust

Trusts protect assets, provide for vulnerable beneficiaries, and reduce what is exposed to inheritance tax.

Solicitorfrom £850
3

Plan for inheritance tax

A spouse's unused allowance can transfer to you. Nothing about it is automatic.

Adviser or solicitor£200,000 found
4

Consider gifting

Gifting reduces your estate — but not a home you carry on living in.

Adviser or solicitor£260,000 trap
5

Use life cover

A policy written into trust pays the tax bill directly, without forcing a sale.

Adviserillustrative
6

Lasting Powers of Attorney

Without one, nobody — not even a spouse of forty years — has authority if you lose capacity.

Solicitor£184 vs 11×
7

Keep your plan updated

A bereavement, a marriage, a new grandchild. An unreviewed plan quietly stops matching reality.

Adviser or solicitorillustrative
8

The right professional, not just any

Half of this list is legal work a financial adviser cannot do. We tell you which is which, and introduce the one you actually need.

Free, your choice

Illustration. An example, worked from stated assumptions. Not a calculation of anyone’s position.

Not just for the wealthy. Here is a worked example of the kind of thing we find.

A £200,000 difference, purely from filing a form

Margaret, 67, was widowed in 2023. Her husband left everything to her, using none of his own inheritance tax allowance. It can transfer to her — but her executors have to claim it within 24 months of her death, or it is lost.

One of the most commonly missed reliefs in ordinary estate planning. It costs nothing to check.

Also worth knowing: gifting a house but continuing to live in it doesn't reduce the estate at all — a trap worth checking before any gift is made, not after.
Margaret · 67 · widowed · one adult child
SAMPLE REPORT · ILLUSTRATIVE FIGURES FOR A NAMED EXAMPLE
Your estate, in the clear
Total estate£1,500,000
IHT if unclaimed£400,000
IHT if claimed properly£200,000
Found, today£200,000

Illustration. Margaret is an example person. Worked from stated assumptions, not a calculation of anyone’s position.

Whether or not you're planning to sell anything, this is worth fifteen minutes. Get your picture →

Coming · if your company is being sold

Share options, valued properly

EMI and unapproved schemes are taxed very differently. Most people do not know which they hold.

£12,600 riding on one thing you've probably never checked

Priya, 41, holds 1.5% through EMI options. The lower tax rate on a sale normally needs 5% ownership, so she would fail outright. EMI is a deliberate exception: for genuine EMI shares that test is switched off.

Nobody on the deal is checking this for her. The company's advisers act for the company.

Getting advice is harder than it should be: the share of UK advisers taking clients with under £50,000 to invest has roughly halved since 2019. A fixed-fee, one-off consultation is usually the right thing to look for.
Priya · 41 · EMI options granted 2022
Your options, in the clear
Gain on sale£52,500
If EMI/BADR applies£43,050 net
If treated as unapproved£30,450 net
Difference, one structure vs another£12,600

Selling a company? Bring your team.

Every option-holder gets their own private picture. Free, and no work from you.

What it costs

Free for you. Always.

You
Get your picture, free — no card, no commitment
?
You choose: keep it, or be introduced to an adviser
£
If you engage one, you pay their fee — quoted upfront. They pay us a share.

To be clear about the money: you never pay WealthPrism anything. If you engage an adviser you pay their usual fee, and they pay us a share of it because you arrived prepared. You are never the product, no adviser sees anything until you choose, and you'll always see an adviser's fee before you commit to anything. No firm can pay for a better position — we match on fit, and you always see more than one.

Plain promises

Your money. Your picture. Nothing moved.

ILLUSTRATIVE · WORKED EXAMPLE · INFORMATION, NOT ADVICE

We cannot move money.

Connections are bank-grade and read-only. We hold no client funds and never will.

We are not paid to recommend.

No adviser can buy position, and none sees anything about you until you choose.

Every figure is sourced.

Said, document, connected or computed. Every number carries where it came from, and you can correct it.

For advisers and solicitors

Prepared clients, not raw leads

ILLUSTRATIVE · WORKED EXAMPLE · INFORMATION, NOT ADVICE

Fact-find and first analysis arrive done, source-tagged and confirmed by the client. Position is never for sale, and fees are published or you do not list.

Private-client solicitors sit on the same panel under the same agreement — wills, trusts, powers of attorney and probate, verified against the SRA register rather than against what somebody typed. Not open yet: no firm has joined and no rate is agreed.

Join in under 15 minutes

Self-serve onboarding, automated FCA Register check, live the same day.

Pay only for placements

No subscription to list. You pay a share of your fee only when a client engages you.

Keep your own book current

When a rule changes we sweep your book and tell you who is affected — before they call.

Coming
Legal work, same panel

Will-writing is not a reserved activity in England and Wales, so the register a number is checked against is the only thing between a panel and somebody with no regulator at all. We check it.

Get your free picture

Tell us where you are and we will email you when it opens. Nothing is built yet, and there is nothing to log in to.

What's on your mind?

We use your details to email you about WealthPrism and nothing else. Never shared. Delete them whenever you ask.

Thanks — we'll be in touch shortly.

We'll email you to get started. Nothing happens until you're ready.

Questions

The things people ask first

ILLUSTRATIVE · WORKED EXAMPLE · INFORMATION, NOT ADVICE
Do I have to talk to an AI?

It is an AI throughout, and that is part of what makes your picture free. Talk on this page, by phone, or type if you prefer. Every figure it hears is shown back for you to confirm before it is used.

Is this financial advice?

No. We give you information about your position — what would happen, what tax would apply, what is worth considering. We never tell you what to do. That is regulated advice and only an authorised adviser can give it.

Why is it free?

You never pay us, and you do not need a card. If you take an introduction, you pay that adviser their usual fee and they pay us a share of it — because you arrive prepared. The picture is free. Advice is not, and you will see its price before you commit.

Will I get chased by salespeople?

No. No adviser sees anything unless you ask for an introduction and choose who.

What if I'm years away from selling?

That is often the best time. Most ways to reduce tax on a sale need lead time, and by signing they have gone. We keep your picture current until then.

I have share options — can you help me?

Yes. EMI options are often taxed far more favourably than unapproved ones, and the qualifying clock usually starts when the option was granted, not when you exercise. We show what they are likely to be worth, the tax, and when you would need to act. Your employer never sees it.

I'm not selling anything — can you still help with estate planning?

Yes — and it is usually not a separate conversation from a sale, because the same wealth is immediately exposed to inheritance tax. We check transferable allowances, gifting and protections either way.

Do I need a solicitor or a financial adviser?

Often both, for different parts. A will, a trust, a power of attorney and probate are legal work — a financial adviser cannot do them, and probate is a reserved activity only certain professionals may carry out. Your picture says which parts are which. Our solicitor panel is not open yet: no firm has joined and no rate is agreed.

Is a will-writer the same as a solicitor?

No, and it matters. Will-writing is not a reserved activity in England and Wales — anyone may charge to write one, with no regulator, no compulsory insurance and nobody to complain to. Any firm we introduce will be checked against its regulator's register first.

How safe is my data?

Connections are bank-grade and read-only: we see balances, never move money. Delete everything whenever you ask.

What do I actually get?

What a sale, an inheritance or your options would leave you with after tax, what the tax is made of, and how timing changes it. Every figure shows where it came from.

Investors

The data-and-advice layer for a person's whole financial life.

Land cheap · Own the relationship. Advisers pay ~£3,000 (median) to win a client. (illustrative market figure) We acquire them free, at the moment of intent, with an intake that produces a complete, source-tagged picture. Then the consumer chooses who to speak to.

~£3,000 median
What advisers pay per client today
444k+
UK firms with a sole director aged 60+
£158bn+
Held by owners with no succession plan
39%
Of £10k+ savers willing to pay for advice — down from 54%
The thesis

The advice gap has two sides

ILLUSTRATIVE · WORKED EXAMPLE · INFORMATION, NOT ADVICE

Advisers are priced out of the mass market by acquisition costs, and consumers do not engage: 42% say they do not need advice, a third do not trust it enough to pay — yet 91% of those who take it find it helpful. That is a confidence and access problem, not a value one.

We launch at business exit and estate planning

The hardest fact-find and the highest-value client a wealth manager ever wins — plus the moment that's often not even a separate conversation: the same £2,632,000 left after a sale — that is after CGT and deal costs — lands straight in the estate — illustratively, £1,040,800 of inheritance tax — that is the £2,632,000 left after CGT and deal costs, plus £620,000 of other assets, less both transferable nil-rate bands of £650,000, taxed at 40% and the residence allowance has tapered away — unless the exit itself is structured with that in mind. Both launch together, each with its own genuine urgency trigger; each also feeds the other. Retirement and equity comp are the same engine, later. UK-first beachhead; the engine is global.

The moat isn't the chatbot

A maintained, nine-domain UK reasoning engine — versioned, source-tagged, specialist-authored — plus the consumer relationship and a compounding dataset. Hard to build; harder to keep current.

— raise amount and use of funds · founder background and team · adviser panel · pilot results (intake completion, deal-stage mix, conversion, CAC) · data-room link. Market and adviser-economics figures are sourced but should be verified against primary reports before external circulation.
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